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Twitter rival Threads loses 75 percent traffic 15 days after launch. Here’s why.

Thread App

After a hugely successful launch week, Meta’s Threads is having trouble drawing people to its platform. As a “Twitter killer,” Threads was promoted at a time when many disgruntled Twitter users were searching for alternatives after Elon Musk’s reforms.

Data from market research firm Sensor Tower shows that after Threads’ launch on July 6, traffic has decreased by 75%. The average amount of time users spend on the Threads app has decreased to 4 minutes from 19 minutes on iOS and 5 minutes from 21 minutes on Android, according to statistics from SimilarWeb.

With more than 100 million active users in just 5 days since introduction, Threads has become the fastest-growing programme ever, outpacing even ChatGPT’s popularity rankings. According to Data.ai Intelligence, Meta’s most recent social media software has been downloaded more than 184 million times worldwide.

The unclear purpose of the Threads app is one of the key factors contributing to its decline in popularity with users. At first glance, Instagram appeared to be attempting to lure irate Twitter users to a brand-new service. Twitter and Threads appear to be targeting very different audiences, though.

Twitter has developed a reputation as a news and political arena where well-known figures including journalists, celebrities, athletes, and politicians go to express their “political” and occasionally divisive thoughts. Instagram and other Meta are known for avoiding politics in favour of focusing on user interaction with photos and videos.

Adam Mosseri, CEO of Instagram and Threads, has made it clear that the newest social media player will avoid engaging in politics or breaking news. Questions regarding the target population Threads seeks to reach are raised by the company’s unwillingness to accept news and political content.

thread

This topic was also brought up by Twitter CEO Elon Musk in a tweet he replied to on 8th July, writing, “How many times have you read comments on Instagram pictures & wished there were more? Never, in my opinion.

To discourage spam accounts, Threads is also in the midst of implementing a rate limit on posts. Musk also placed a temporary cap on the number of postings that may be viewed in a day days before the introduction of Threads, which enraged many Twitter users.

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WhatsApp Tests Meta AI Chatbot in India and Other Markets

WhatsApp

WhatsApp Tests Meta AI Chatbot in India and Other Markets

WhatsApp has announced that it is testing its huge language model-powered chatbot, Meta AI, with users in India and a few other areas. The goal of this initiative is to leverage WhatsApp’s massive user base to strengthen its AI products.

The AI chatbot is being tested by the internet giant in a few locations, including the US.

A representative for Meta stated in a statement on Friday that “we’re testing a range of our generative AI-powered experiences publicly in a limited capacity.” The experiences are currently in different stages of development.

India is the largest market for the instant messaging application WhatsApp, with over 500 million users.

In September of last year, the tech giant unveiled Meta AI, a general-purpose chatbot that can respond to user inquiries in chats and produce lifelike pictures from text suggestions.

Furthermore, the business has stated that it will release Llama 3, its upcoming major language model, in the upcoming month. This was confirmed earlier this week.

Also Read: Apple Policy: No Access to Customer Passcodes, Says Company

Aiming to reduce AI-generated fraudulent or manipulated content, Meta has announced that it will launch an Elections Operations Centre specifically for India. Through the implementation of focused mitigations across Facebook, WhatsApp, and Instagram, as well as other Meta apps, this center will bring experts together to identify possible threats.

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Apple Policy: No Access to Customer Passcodes, Says Company

Apple

Apple Policy: No Access to Customer Passcodes, Says Company

Amid the controversy surrounding reports that Apple refused to unlock Delhi Chief Minister Arvind Kejriwal’s iPhone at the Enforcement Directorate’s (ED) request, sources close to the matter revealed on Wednesday that no one at the multinational tech company was contacted directly in India or around the world to unlock the device. According to reports, the ED had “informally” sought Apple to assist in unlocking the iPhone. Apple, on the other hand, is adamant that it will not provide the passcode to an iOS device that is locked at the moment.

According to the company’s “Legal Process Guidelines” for governments and law enforcement outside of the US, “No, Apple does not have access to a customer’s passcode.” Emails with questions or concerns about the legal system should be sent to lawenforcement@apple.com. There was no documented correspondence between ED and Apple, according to sources.

Requests for accounts from the government, law enforcement, and business sectors are subject to Apple’s notice policy. The official company document states that Apple “will notify customers and account holders unless there is a non-disclosure order or applicable law prohibiting notice, or where Apple, based only on its reasonable belief that, in its sole judgment, providing notice might immediately put a member of the public in danger of serious damage or death, that the case involves child endangerment, or that notification is not relevant to the case’s fundamental facts,”

Also Read: OpenAI Unveils Voice Cloning Tool ‘Voice Engine’: Here’s All You Need to Know

To help with investigations and prosecutions, Apple objected to or challenged more than a dozen court orders in the US in 2015 and 2016. The objective was to compel the company “to use its existing capabilities to extract data like contacts, photos, and calls from locked iPhones running on operating systems iOS 7 and older.” One famous example is a 2016 court battle in which the FBI demanded that Apple unlock a “work-issued” iPhone that was found on one of the shooters in the December 2015 terrorist attack in San Bernardino, California, which left 22 people injured and 14 dead. The iPhone was not unlocked by Apple. Afterward, the government dropped its lawsuit, claiming that it had used a third party’s assistance to unlock the iPhone.

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OpenAI Unveils Voice Cloning Tool ‘Voice Engine’: Here’s All You Need to Know

OpenAI

OpenAI Unveils Voice Cloning Tool ‘Voice Engine’: Here’s All You Need to Know

A new frontier in artificial intelligence is being highlighted by OpenAI, which is also voicing concerns about deepfake hazards. OpenAI is providing early test findings for a tool that can read words aloud in a convincing human voice.

A representative for the company stated that it is offering Voice Engine early use cases and demos, which are a scaled-down version of the text-to-speech technology that it has already supplied to about ten developers. OpenAI decided against a wider rollout of the feature after briefing the media earlier in the month.

An OpenAI representative stated that the company made the decision to reduce the release after getting input from various stakeholders, including legislators, business leaders, educators, and creatives.

In a blog post on Friday, the business said, “We acknowledge that producing speech that mimics human voices carries significant dangers, which are particularly important during an election year.

Concerns and Advancements in AI Voice Cloning Technology

Some situations have already seen the deployment of other AI technologies to create speech fakes. A fake but convincing-sounding phone call in January, supposedly from President Joe Biden, urged New Hampshire residents not to cast ballots in the primary. This action heightened concerns about artificial intelligence prior to important international elections.

Also Read: New AI Tool Predicts Fatal Heart Rhythm with 80% Accuracy

In contrast to OpenAI’s earlier attempts at producing audio content, Voice Engine can produce speech that has the distinct intonations and rhythm of real humans. To replicate a person’s voice, the software only need 15 seconds of audio that has been recorded of them speaking.

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