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Twitter changes its official handle to @X.

Twitter X

Twitter’s official handle has been changed to @X as part of the continuing rebranding. The outcome is that the initial @Twitter handle is currently defunct and its bio states, “This account is no longer active. To stay updated, follow @x. The official names of the social media company’s other accounts no longer use the word “Twitter” or have been replaced with the letter X.

According to reports, Twitter had not contacted Gene X Hwang of corporate photography and videography company Orange Photography, the original owner of the @X handle. Hwang, though, tweeted “All well that ends well” earlier today under his new handle @x1234567998765. As of right now, it’s unclear whether he sold the handle to Twitter.

Twitter’s own handles, like @TwitterSupport, @TwitterDev (which is no longer active), and @TwitterAPI, have been changed to @Support, @Xdevelopers, and @API, respectively, with the new X logo serving as the profile image. However, there are still a few regional identities that need to be renamed, like Twitter Japan and Twitter India.

Twitter X

Twitter Blue, a company subscription service, is now accessible on the website as @XBlue. Twitter Blue branding is still there on the paid plan’s About page, though. Verified users can now permit other Blue users to download the videos they upload on the social network for offline watching, according to a Twitter Video page update (first noticed by The Verge).

The business added thicker lines to the new ‘X’ logo on Tuesday for a brief period of time. Elon Musk later clarified that the alteration is being undone because he “didn’t like the thicker bars” and that the logo will “evolve over time.”

Since many areas of the website, particularly the mobile apps, still bear the Twitter branding and name, the rebranding of Twitter hasn’t gone successfully. In recent days, a number of sources have revealed that Microsoft has owned an X trademark since 2003 relating to Xbox and Meta has owned a federal trademark since 2019 pertaining to a blue-and-white letter “X.” According to trademark lawyer Josh Gerben, there is a “100% chance” that someone would sue the Musk-owned social network over the X rebranding.

Twitter X

The business had begun removing the Twitter logo from its San Francisco headquarters as well, but the task was only partially finished when the crane that had been obstructing traffic left because authorities had declared it to be “unauthorised work.”

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Brands and Agencies Gear Up for IPL Season at Star Sports Business Leaders Meet

Star

Brands and Agencies Gear Up for IPL Season at Star Sports Business Leaders Meet

In a market where consumers are bombarded with advertisements on a wide range of devices and platforms, television becomes a vital channel for businesses to gain a foothold in consumers’ minds and hold it there for extended periods of time. TV advertisements leave a 3X longer lasting impression on viewers’ thoughts than any other kind of media, according to a ThinkTV study. Cricket has traditionally been the most popular sport on television in terms of viewership and attention span.

According to a T-Vision survey, consumers give cricket 61% more attention when it comes to advertisements than any other TV genre. The Indian Premier League is a marquee event that has consistently demonstrated its capacity to introduce companies, establish market leadership, and attract new viewers with each new season. Star Sports recently welcomed a variety of SMB brands and media agencies in New Delhi as the 2024 season draws near.

Brands received extensive insight from the event regarding the cost-effectiveness of investments, the pricing flexibility of Star Sports advertising, and the unique influence of the Indian Premier League on TV on advertisers’ business KPIs. With little financial expenditure, brands have benefited greatly from the IPL on TV in terms of business KPIs. According to BARC, a single IPL match can potentially attract 100 million people. IPL’s cost-effectiveness on TV sets a standard for the industry, with advertisers obtaining excellent CPMs of 45 at the size it delivers. In addition, because of the lean-back, TV gets 10X more screen time than the smaller screen.

Unveiling TV Advertising Realities and Live Sports Trends

The audience was informed about the different ways that companies may use the Indian Premier League on television, as well as how TV can have a unique business impact when compared to other media, through a panel discussion with representatives from the industry, including agencies, brands, and media analysts. Co-founder of SYNC Vikas Saxena talked on everything related to television, including busting the fallacies that say “TV advertising is an expensive property” and “TV ads aren’t measurable.”

Also Read: Dazller Named Official Cosmetics Partner for Cheer Squads of Punjab Kings,Sunrisers Hyderabad and Lucknow Super Giants

Shubhra Saraf Sethi, Head of Product, Revenue Strategy and Customer Marketing at Disney Star (Sports), and Rohit Kumar Anand, Director of Product & Revenue Strategy at Disney Star (Sports), spoke to the audience during the last session of the day to share some important insights and trends the company has observed over the years regarding live sports. The audience networked over dinner and beverages and discussed the range of opportunities available to them during the Indian Premier League with the Star Sports crew as the evening came to an end.

Step into the exciting world of gaming with DojoLuck, Launching This IPL on Playstore! Visit the Dojo Luck website to get a sneak peek and Stay Connected on Instagram

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Dazller Named Official Cosmetics Partner for Cheer Squads of Punjab Kings,Sunrisers Hyderabad and Lucknow Super Giants

Dazller

Dazller Named Official Cosmetics Partner for Cheer Squads of Punjab Kings , Sunrisers Hyderabad  and Lucknow Super Giants

Aravind Laboratories, the parent company of the renowned Eyetex and its exciting cosmetics brand Dazller, has agreed to be the official cosmetics partner of the cheer squads of the Punjab Kings XI, Sunrisers Hyderabad, and Lucknow Super Giants for the 2024 Indian Premier League. With the addition of premium cosmetics to the lively performances of the IPL cheer squads, this partnership is expected to showcase Dazzler’s dedication to beauty and creativity.

The main force behind this relationship and Aravind Laboratories Executive Partner, Aaditya Hariprasad, stated his excitement about the partnership. “We are glad to adjust Dazller to the dynamic and energetic universe of IPL,” he said. By using our goods to improve the cheer squads’ performances, our relationship demonstrates our commitment to quality and innovation in beauty.

Elevating Glamour and Quality: Dazller’s Impact on IPL Cheerleading

Through this interesting participation, Dazller will actually want to contact a more extensive and more passionate crowd across India and deal a charming and great component to the IPL season. Known for its Eyetex and Dazller brands, Aravind Research centers was established in 1938 and has stayed a forerunner in the beauty care products market thanks to its devotion to quality and development. With its wide choice of items, the brand drives the manner in which in magnificence patterns.

Also Read: Fisker Announces 15% Workforce Reduction Amid Cash Crunch at EV Startup

The outright exhilarating opening round of the seventeenth IPL season between the defending champ Chennai Super Kings (CSK) and Royal Challengers Bangalore (RCB) at the M Chidambaram Arena in Chennai on March 22.

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Fisker Announces 15% Workforce Reduction Amid Cash Crunch at EV Startup

EV

Fisker Announces 15% Workforce Reduction Amid Cash Crunch at EV Startup

Fisker, an electric vehicle (EV) startup, is cutting off at least 15% of its personnel because its available resources are “insufficient to satisfy its requirements over the next 12 months.” Fisker announced its quarterly results and revealed that it is in talks with a major carmaker about a possible deal that may involve cooperative development of one or more electric vehicle platforms, North American manufacture, and an investment in Fisker. “Fisker is already taking steps to address any possible liquidity issues. The business is now talking with one of its current noteholders about perhaps investing more money in the business,” the statement read.

Additionally, “Fisker plans to lay off roughly 15% of its workforce.” “The primary cause of workforce reductions is the shift from a direct-to-consumer to a dealer partner model. The business is also streamlining operations, which includes lowering its overall spending and physical footprint, the company said. A $128.3 million rise from Q3 2023 to Q4 2023 saw Fisker announce a total revenue of $200.1 million.

Also Read: Reliance Consumer Products Unveils Collaboration with Sri Lanka’s Elephant House Beverage Brand

Henrik Fisker, chairman and CEO of Fisker, said, “2023 was a challenging year for Fisker, including delays with suppliers and other issues that prevented us from delivering the Ocean SUV as quickly as we had anticipated.” He continued, “Unexpected difficulties also arose when we attempted to simultaneously create a direct-to-consumer sales model in North America and Europe.

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