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Flipkart and IIT Delhi Collaborate to Enhance Personalized Recommendations Through Persona-Based Research

IIT Delhi

Flipkart and IIT Delhi Collaborate to Enhance Personalized Recommendations Through Persona-Based Research

The Indian Institute of Technology, Delhi (IIT-D) industry interface organization, the Foundation for Innovation and Technology Transfer (FITT), and e-commerce giant Flipkart signed a Memorandum of Understanding (MoU) on Tuesday to collaborate on persona-based research aimed at improving personalized recommendations.

As part of the agreement, Flipkart will provide FITT with market intelligence and research funding so that the latter may create detailed user segments with data that are associated with various e-commerce categories based on factors like demographics and purchasing habits.

“We are hoping to find a data-driven solution through our collaboration with IIT Delhi that will enable us to better understand our customers’ requirements and preferences, enabling us to provide persona-based suggestions and enhance the buying experience,” Flipkart’s Chief Data Scientist, Mayur Datar, said in a statement.

The company states that the research attempts to learn from a user activity graph that includes details about the different personas connected with each user and to overcome the shortcomings of current persona development technologies.

“This partnership has the potential to impact many areas by developing machine learning models that can handle real-world data that is large-scale and efficient, as well as persona-based product recommendations,” stated Sayan Ranu from IIT Delhi’s Department of Computer Science and Engineering.

Also Read: Low-Light Revolution: Redefining Smartphone Cameras in a New Era of Photography

Together, Flipkart and FITT will also work on several other projects, like seminars, conference travel grants, and company-sponsored research to help an e-commerce major, and IIT Delhi researchers will work on a project that interests both parties.

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JioCinema Set to Unveil New Subscription Plan on April 25, Potential Introduction of Charges for IPL

Jio-Cinema

JioCinema Set to Unveil New Subscription Plan on April 25, Potential Introduction of Charges for IPL

One of the most widely used video streaming services, JioCinema, is getting ready to introduce a new subscription option for customers. The business uncovered the new membership in a tweet alongside a mystery video that proposed it would furnish purchasers with a ad free encounter. Will the site begin charging users for the Indian Premier League (IPL) with the debut of this plan? Here’s what we currently know.

A brief video that JioCinema posted on X (formerly Twitter) demonstrates how annoyed viewers are with the constant commercial breaks between videos. Yes, this is accurate. As a result, it is getting ready to provide a brand-new, ad-free membership on April 25. A family plan was also alluded to in one of the adverts.

JioCinema’s Potential Shift: Charging for IPL, Ad-Free Experience Rumored

JioCinema may start charging for IPL viewing because the league matches feature a lot of commercials and the firm is preparing to introduce an ad-free option. People can currently watch the Indian Premier League for free on this platform, but they will also see advertisements. However, as the idea seeks to provide an ad-free subscription, this might alter with the upcoming subscription. As a result, it may be necessary to begin paying for the IPL as well.

Nothing has been formally confirmed as of yet, but in the days to come, we will know for sure. According to rumors, customers may be able to download and view 4K material with the new JioCinema plan.

Also Read: RBI Bars Kotak Mahindra Bank: New Credit Cards, Customers via Online Banking and Mobile Banking Suspended

JioCinema offers two plans at the moment. A yearly subscription costs Rs 999, while a monthly bundle is Rs 99. Even if you are a premium user, these are not completely ad-free even after you have paid for them.

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RBI Bars Kotak Mahindra Bank: New Credit Cards, Customers via Online Banking and Mobile Banking Suspended

RBI

RBI Bars Kotak Mahindra Bank: New Credit Cards, Customers via Online Banking and Mobile Banking Suspended

The Reserve Bank of India (RBI) has mandated that Kotak Mahindra Bank cease the process of accepting new clients via its mobile and internet banking platforms, as well as the issuance of new credit cards. According to the RBI’s directive, the bank is still able to offer services to its current clientele, which includes those who use its credit cards. The Reserve Bank of India (RBI) stated, “These actions are necessary due to serious concerns that emerged from the Reserve Bank’s IT examination of the bank for the years 2022 and 2023 and the bank’s ongoing inability to adequately and promptly address these concerns.”

What does this mean for Kotak Mahindra Bank customers?

Kotak Mahindra Bank was instructed by the RBI to cease issuing new credit cards and enrolling new clients through mobile banking.

Why has the RBI barred Kotak Mahindra Bank?

The RBI gave Kotak Mahindra Bank instructions to cease issuing new credit cards and to stop using mobile banking to onboard new clients.

Why has the RBI barred Kotak Mahindra Bank?

According to the RBI, the bank had major flaws and non-compliances in the areas of vendor risk management, business continuity and disaster recovery drills, patch and change management, user access management, data security, and data leak prevention strategy. According to the central bank, the bank was found to have inadequate information security governance and IT risk management for two years in a row.

Also Read: Zilingo’s Former CEO Ankiti Bose Files FIR Against Co-founder: Allegations of Threats and Deception

“In the absence of a robust IT infrastructure and IT risk management framework, the bank’s Core Banking System (CBS) and its online and digital banking channels have suffered frequent and significant outages in the last two years, the most recent being a service disruption on April 15, 2024, resulting in serious customer inconveniences,” the central bank stated.

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Zilingo’s Former CEO Ankiti Bose Files FIR Against Co-founder: Allegations of Threats and Deception

Ankiti Bose

Zilingo’s Former CEO Ankiti Bose Files FIR Against Co-founder: Allegations of Threats and Deception

Zilingo’s co-founder and former CEO, Ankiti Bose, filed a criminal complaint against Dhruv Kapoor, the other co-founder, and Aadi Vaidya, the former COO, according to reports. Ankiti Bose filed a complaint accusing Dhruv Kapoor and Aadi Vaidya of “cheating,” “criminal intimidation,” “conspiracy,” and “harassment.” She also claimed that the two had deceived her and Zilingo’s investors while trying to profit financially. Ankiti Bose alleged in a “six-page complaint” that she had been forced to give up shares and business under pretenses by the two. reported on this.

What did Ankiti Bose say in her complaint?

“Aadi Vaidya, in her capacity as chief operating officer, committed wrongdoing by misrepresenting me as the source of loss-making trades and giving trade credit to different parties under my name. Even though he handled all of the operational negotiations in my former company, he then utilized those deals to scare me by falsely accusing me in front of investors. According to the TOI article, she stated, “I have been threatened, misled, and had mistakes attributed to me in order for Vaidya to fraudulently acquire my shares, which are valued at multiple crores.” She said that Dhruv Kapoor and Aadi Vaidya were “sneaky and shady” and that they had concealed numerous company-related facts and information.

Also Read: India Requests Information from Singapore and Hong Kong Regarding “Masala” Row; Everest Responds, “Not Banned, Spices Safe”

Ankiti Bose’s exit from Zilingo

In 2015, Dhruv Kapoor and Ankiti Bose co-founded Zilingo. The Zilingo board dismissed Ankiti Bose in 2022 after looking into claims of financial irregularities made by Kroll. It was reported that in 2019, Zilingo’s valuation had increased to ₹7,000 crore. Then, the business declared, “The company has decided to terminate Ankiti Bose’s employment with cause and reserves the right to pursue appropriate legal action, following an investigation led by an independent forensics firm that was commissioned to look into complaints of serious financial irregularities.” “The media attention around Zilingo and myself has made it impossible to focus on what is important,” Ankiti Bose said in response to her departure, “in addition to the dispute playing out publicly (which ought to have been kept private as originally intended”).”

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