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Budget 2024: Government backs a housing program for middle-class households that would result in 2 crore rural homes

Budget 2024

Budget 2024: Government backs a housing program for middle-class households that would result in 2 crore rural homes

Charming the center course ahead of the up and coming common decisions, Fund Serve Nirmala Sitharaman on Thursday reported that the government will dispatch a lodging conspire for those who are living in leased lodging or ghettos to purchase or construct their claim houses.

“Our Government will dispatch a scheme to assist meriting segments of the center course ‘living in leased houses, or ghettos, or chawls and unauthorized colonies’ to purchase or construct their claim houses,” the Back Serve said in her intervals Budget speech.

Highlighting the usage of the Pradhan Mantri Awaas Yojana- Gramin (PMAY-G), the Fund Serve said the government is near to accomplishing the target of three crore houses in country zones in spite of the disturbances caused by the COVID-19 widespread. She said the government will back the development of 2 crore more houses for the provincial destitute within the another five a long time beneath the proceeding PMAY-G.

Budget 2024

“Despite the challenges due to COVID, execution of PM Awas Yojana (Grameen) proceeded and we are near to accomplishing the target of three crore houses. Two crore more houses will be taken up within the another five a long time to meet the requirement arising from increment within the number of families,” the Fund Serve said. ” ₹2 crore more lodging units within the following five a long time beneath the PM Awas Yojana.

Modern lodging conspire for the center course is anticipated for individuals living in rented/chawls/unauthorised ranges on lease to build/buy their claim house. These activities ought to altogether offer assistance in stopping the in general lodging deficiency confronted by the nation,” Hindustan Times cited Ravi Shankar Singh, Overseeing Executive, Private Exchange Administrations at Colliers India, as saying. It is critical to note that to realize the target of ‘Housing for All’ in provincial ranges, the Service of Rustic Improvement is actualizing PMAY-G with effect from 1st April 2016 to help qualified country family units.

The PMAGY-G generally target is to build 2.95 crore pucca houses with essential conveniences by Walk 2024. The central help beneath PMAY-G is discharged specifically to the State/UT considering the State/UT as a unit. The particular State Government/UT Organization advance discharges these stores to recipients in different Districts/Blocks/ Gram Panchayats. “The sum of Central Share of stores discharged to the States/UTs for development of houses beneath PMAY-G amid the final five a long time, which is from the financial year 2018-19 to 2022-23 was around ₹1,60,853.38 crore,” an official discharge expressed in December.

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Brands and Agencies Gear Up for IPL Season at Star Sports Business Leaders Meet

Star

Brands and Agencies Gear Up for IPL Season at Star Sports Business Leaders Meet

In a market where consumers are bombarded with advertisements on a wide range of devices and platforms, television becomes a vital channel for businesses to gain a foothold in consumers’ minds and hold it there for extended periods of time. TV advertisements leave a 3X longer lasting impression on viewers’ thoughts than any other kind of media, according to a ThinkTV study. Cricket has traditionally been the most popular sport on television in terms of viewership and attention span.

According to a T-Vision survey, consumers give cricket 61% more attention when it comes to advertisements than any other TV genre. The Indian Premier League is a marquee event that has consistently demonstrated its capacity to introduce companies, establish market leadership, and attract new viewers with each new season. Star Sports recently welcomed a variety of SMB brands and media agencies in New Delhi as the 2024 season draws near.

Brands received extensive insight from the event regarding the cost-effectiveness of investments, the pricing flexibility of Star Sports advertising, and the unique influence of the Indian Premier League on TV on advertisers’ business KPIs. With little financial expenditure, brands have benefited greatly from the IPL on TV in terms of business KPIs. According to BARC, a single IPL match can potentially attract 100 million people. IPL’s cost-effectiveness on TV sets a standard for the industry, with advertisers obtaining excellent CPMs of 45 at the size it delivers. In addition, because of the lean-back, TV gets 10X more screen time than the smaller screen.

Unveiling TV Advertising Realities and Live Sports Trends

The audience was informed about the different ways that companies may use the Indian Premier League on television, as well as how TV can have a unique business impact when compared to other media, through a panel discussion with representatives from the industry, including agencies, brands, and media analysts. Co-founder of SYNC Vikas Saxena talked on everything related to television, including busting the fallacies that say “TV advertising is an expensive property” and “TV ads aren’t measurable.”

Also Read: Dazller Named Official Cosmetics Partner for Cheer Squads of Punjab Kings,Sunrisers Hyderabad and Lucknow Super Giants

Shubhra Saraf Sethi, Head of Product, Revenue Strategy and Customer Marketing at Disney Star (Sports), and Rohit Kumar Anand, Director of Product & Revenue Strategy at Disney Star (Sports), spoke to the audience during the last session of the day to share some important insights and trends the company has observed over the years regarding live sports. The audience networked over dinner and beverages and discussed the range of opportunities available to them during the Indian Premier League with the Star Sports crew as the evening came to an end.

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Dazller Named Official Cosmetics Partner for Cheer Squads of Punjab Kings,Sunrisers Hyderabad and Lucknow Super Giants

Dazller

Dazller Named Official Cosmetics Partner for Cheer Squads of Punjab Kings , Sunrisers Hyderabad  and Lucknow Super Giants

Aravind Laboratories, the parent company of the renowned Eyetex and its exciting cosmetics brand Dazller, has agreed to be the official cosmetics partner of the cheer squads of the Punjab Kings XI, Sunrisers Hyderabad, and Lucknow Super Giants for the 2024 Indian Premier League. With the addition of premium cosmetics to the lively performances of the IPL cheer squads, this partnership is expected to showcase Dazzler’s dedication to beauty and creativity.

The main force behind this relationship and Aravind Laboratories Executive Partner, Aaditya Hariprasad, stated his excitement about the partnership. “We are glad to adjust Dazller to the dynamic and energetic universe of IPL,” he said. By using our goods to improve the cheer squads’ performances, our relationship demonstrates our commitment to quality and innovation in beauty.

Elevating Glamour and Quality: Dazller’s Impact on IPL Cheerleading

Through this interesting participation, Dazller will actually want to contact a more extensive and more passionate crowd across India and deal a charming and great component to the IPL season. Known for its Eyetex and Dazller brands, Aravind Research centers was established in 1938 and has stayed a forerunner in the beauty care products market thanks to its devotion to quality and development. With its wide choice of items, the brand drives the manner in which in magnificence patterns.

Also Read: Fisker Announces 15% Workforce Reduction Amid Cash Crunch at EV Startup

The outright exhilarating opening round of the seventeenth IPL season between the defending champ Chennai Super Kings (CSK) and Royal Challengers Bangalore (RCB) at the M Chidambaram Arena in Chennai on March 22.

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Fisker Announces 15% Workforce Reduction Amid Cash Crunch at EV Startup

EV

Fisker Announces 15% Workforce Reduction Amid Cash Crunch at EV Startup

Fisker, an electric vehicle (EV) startup, is cutting off at least 15% of its personnel because its available resources are “insufficient to satisfy its requirements over the next 12 months.” Fisker announced its quarterly results and revealed that it is in talks with a major carmaker about a possible deal that may involve cooperative development of one or more electric vehicle platforms, North American manufacture, and an investment in Fisker. “Fisker is already taking steps to address any possible liquidity issues. The business is now talking with one of its current noteholders about perhaps investing more money in the business,” the statement read.

Additionally, “Fisker plans to lay off roughly 15% of its workforce.” “The primary cause of workforce reductions is the shift from a direct-to-consumer to a dealer partner model. The business is also streamlining operations, which includes lowering its overall spending and physical footprint, the company said. A $128.3 million rise from Q3 2023 to Q4 2023 saw Fisker announce a total revenue of $200.1 million.

Also Read: Reliance Consumer Products Unveils Collaboration with Sri Lanka’s Elephant House Beverage Brand

Henrik Fisker, chairman and CEO of Fisker, said, “2023 was a challenging year for Fisker, including delays with suppliers and other issues that prevented us from delivering the Ocean SUV as quickly as we had anticipated.” He continued, “Unexpected difficulties also arose when we attempted to simultaneously create a direct-to-consumer sales model in North America and Europe.

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