Sydney Sweeney Strategic Brilliance: Glen Powell on the Success of ‘Anyone But You’ Marketing Campaign

Glen Powell, who complimented his co-star for the box office success of their romantic comedy Anyone But You, said that Sydney Sweeney is a marketing genius. The actor complimented the Euphoria actress in a recent interview with The New York Times for her contribution to the film’s marketing plan; Sydney also functioned as the project’s executive producer under her Fifty-Fifty Films brand.

‘Sydney and I have a ton of effortless chemistry’

Fun and chemistry are two essential ingredients for a successful romantic comedy, according to Glen. People desire content that is off-screen, so sometimes you simply have to give it a little push. Sydney and I have a ton of fun together and have a ton of seamless connections. It worked well. Sydney is incredibly intelligent.

Sydney Sweeney says she ‘was on every call’

Sydney was the driving force behind the Anyone But You marketing campaign, which featured endearing pictures of herself and Glen from red carpet events as well as their flirtatious interviews. And the rumors got hotter when Glenn and his long-term girlfriend split up. The New York Times article stated that the “speculation played out… exactly as they intended.” Sydney said, “I was on every call,” in the same interview. I took part in the group texts. I was undoubtedly keeping the Sony marketing and distribution staff up at night with my never-ending ideas. Since the audience is ultimately responsible for creating the entire story, I wanted to make sure that we were actively engaging them in conversation while we promoted this movie.

Also Read: Badshah’s Advice to Khanzaadi Sparks Controversy: Asked to Leave Hip Hop

More about the film

According to a recent Variety article, Will Gluck’s romantic comedy Anyone But You has made over $200 million globally, making it the highest-grossing film in recent memory. The movie contributed to the rom-com comeback as well. The official synopsis for Anyone But You said: Bea and Ben have a great first date, but their passionate attraction cools down until they unexpectedly cross paths again at an Australian wedding. So they act like a couple, just like any two responsible adults would.

Badshah’s Advice to Khanzaadi Sparks Controversy: Asked to Leave Hip Hop

Following her participation in Salman Khan’s TV reality show Bigg Boss Season 17, rapper Firoza Khan, also known as Khanzaadi, gained notoriety. She frequently received harsh criticism for the way she treated Salman in the Weekend Ka Vaar episodes during the season. In addition, she has made appearances on MTV Hustle 2.0 and MTV Splitsvilla. Khanzaadi recently opened up about how she lost motivation after rap artists Badshah, King, and Dino James made demoralizing comments about her rapping abilities on the reality show Hustle. She recounted an encounter with Badshah during an Instagram live session with rapper Bohemia. She claimed that he had told her to quit the hip-hop genre, which had left her utterly dejected. Her confidence in her ability to succeed in the music industry was shaken by Badshah’s words.

“Even though Badshah called me beautiful, he advised me to stay away from the hip-hop genre and give pop music a shot,” Khanzaadi stated. They could have at least inspired me to follow this route, even if it felt like I didn’t deserve it at the time. It may have taken me a year, six months, or three months to learn. I shut myself in my room and began creating songs after that. I used to wake up every day and listen to music. I’ve written fifteen songs thus far. Along with four group leaders—EPR, Dino James, King, and Dee MC—Badshah served as a judge on the reality show MTV Hustle 2.0, which focused on rap music. The second season of the show was won by rapper Abhishek Baisla, better known by his stage name MC Square.

Also Read: Kareena Kapoor and Son Taimur Ali Khan Explore Tanzania’s Beauty in Unseen Pics: ‘Savanna Girl and Boy

As for her professional life, Khanzaadi has appeared in a few music videos, including SabSahi, Konwa, and Rangreza, where she was spotted alongside UK07 rider Anurag Dobhal, her Bigg Boss 17 housemate. This is following her departure from the show. She and his fellow contestant, Abhishek Kumar, shared a love-hate relationship in the Bigg Boss house. However, the couple shocked their followers by reinterpreting Shehnaaz Gill’s song Dhup Lagdi in a love Instagram video. In a multicolored Anarkali suit, Khanzaadi looked stunning, while Abhishek looked dashing in a blue kurta.

Kareena Kapoor and Son Taimur Ali Khan Explore Tanzania’s Beauty in Unseen Pics: ‘Savanna Girl and Boy

Kareena Kapoor traveled to Tanzania, Africa, in March with her actor-husband Saif Ali Khan and their sons Taimur Ali Khan and Jehangir Ali Khan, also known as “Jeh Baba.” Kareena posted several pictures from their family vacation on Instagram on Wednesday. A girl and boy from the savanna captioned the photo. Tanzania in 2024.”

Kareena Kapoor’s holiday pics

Kareena is seen in the first two photos gazing at Tanzania’s breathtaking landscape while seated on a safari. She looked makeup-free with black sunglasses and an all-denim ensemble complete with white shoes. In the other pictures, Taimur Ali Khan was shown admiring the breathtaking vistas of the grasslands and observing the wildlife, including deer.

Reactions to the pictures

One of Kareena’s fans said, “I think you love Tanzania too much,” under her post in the comments. Another person said, “The mother and son, they both look cute (heart emojis).” A third inquired about Jehangir Ali Khan, Kareena’s younger kid, adding, “Where is little Jeh!!” slumbering? Dozing off? Consuming? He is really cute.”

Kareena’s recent project

On March 29, 2024, her most recent movie, Crew, was released. With Diljit Dosanjh and Kapil Sharma in the key roles, the heist comedy also stars Tabu and Kriti Sanon. The film, which is being presented by Anil Kapoor Film and Communications Network and Balaji Telefilms, is directed by Rajesh A. Krishnan and produced by Shobha, Anil, Ekta, and Rhea Kapoor.

Also Read: Vicky Kaushal Transforms into Chhatrapati Sambhaji Maharaj in Leaked Pics from Sets of Chhava

Soon, Kareena will appear in Rohit Shetty’s Singham Again, which also stars Arjun Kapoor, Deepika Padukone, Tiger Shroff, Ajay Devgn, and Akshay Kumar. Along with the return of Ajay as Singham, Singham 3, aka Singham Again, will also feature the reappearance of Akshay as Veer “Soorya” Sooryavansh and Ranveer as Simmba.