IPL 2024 : Star Sports Unveils Exciting Advertising Opportunities for Brands

When the Indian Premier League debuted on television in 2023, it reached a viewership of over 500 million, opening up a previously untapped market for sponsors. Since then, cricket on television has surpassed all previous audience records. Throughout the year, sponsors were drawn to the medium by its maximum impact potential and dependable measurability. Large and expanding businesses turned out in force for major cricket matches in 2023, with over 300 brands airing TV advertisements. TV associations were utilized by both established companies like as HUL, Airtel, Mahindra Auto, Emirates, Parle Products, Tata Neu, and Britannia, as well as emerging brands like Happilo, Joy Cosmetics, SENCO Gold, Nippon Paints, and Godavri (Eblu) during these megaevents. Star Sports has unveiled a multitude of options for advertisers to participate in the 2024 Indian Premier League, catering to various budgets and objectives.

Star Sports has unveiled a broad range of tailored and relevant partnership options on the biggest platform—the Indian Premier League on TV. Brands can use exclusive partnerships that focus on categories including Grooming, Technology, Lifestyle, Luggage, Health, Snacking, Nutrition, Beauty, Airline, and Beauty to highlight their offer and strengthen their relationship with viewers. With the use of assets like live features, branded capsules, and live bugs, marketers will be able to go beyond FCTs and improve brand memory while also controlling the association within their category.

Brands will have more creative freedom to advertise than ever before thanks to the broadcaster’s introduction of targeted media buying opportunities for the Indian Premier League on television. With the ability to purchase advertising space for particular regions, including Tamil, Telugu, Kannada, etc., as well as franchise-focused purchases, marketers may now concentrate their efforts among important areas to an unprecedented degree.

Brands may now use bite-sized, highly impactful content on Star Sports throughout the Indian Premier League. Today, a large range of assets, including push-backs, squeeze ups, and other graphical elements, can be purchased on a daily, weekly, or fortnightly basis. With these assets, companies can achieve high salience, call to action, or moment ownership at a cheap cost with great impact during the TV version of the Indian Premier League.

The broadcaster has unveiled a revolutionary idea that enables fledgling entrepreneurs to vividly convey their brand or product story in a 60-second commercial on the largest television property, the Indian Premier League. The advertisement will be placed strategically during the live match broadcast, either in the first spot during the Strategic Timeout or closer to the beginning of the match, both times when the audience is paying close attention to the action.

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Startup Powerplay’s unique selling proposition is that it gives advertisers total brand exclusivity because only one startup per day is permitted to use this feature. Startups can use the product for any IPL match of their choice at a particular, alluring pricing. With its unparalleled platform reach, scaleable participation at a low cost, and a wealth of opportunities tailored to individual brand goals, IPL 2024 on TV is poised to revolutionize the advertising landscape.

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