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Amul’s Iconic ‘Utterly Butterly’ Campaign Creator Sylvester daCunha Passes Away.

Amul

Sylvester daCunha, the creator of Amul’s well-known “utterly butterly delicious” girl mascot, passed away in Mumbai late on Tuesday.

We regret to tell you that Shri Sylvester daCunha, Chairman of daCunha Communications, passed away suddenly last night in Mumbai. a leading figure in Indian advertising who has worked with Amul since the 1960s. The Amul family mourns this tragic loss together, Jayen Mehta, managing director of Amul, tweeted.

The Amul mascot was created in 1966 by daCunha with suggestions from the “Milkman of India,” Dr. Verghese Kurien. It is a young woman with large eyes wearing a red dress with red polka dots and a red ribbon in her hair, along with red shoes. Eustace Fernandes, a late illustrator and art director, gave it life.

A child was chosen to represent the business because daCunha sought to develop a mascot that could appeal to both mothers and children. Additionally, he believed it was critical to switch out the tagline “Purely the Best” for something more memorable. The phrase “utterly butterly delicious” was created by his wife Nisha.

It became the longest-running single-character ad campaign and was topped with tongue-in-cheek humour; the campaign celebrated its 50th anniversary in 2016. The puns were very effective, and even if they upset some people—as they undoubtedly did with “Radia-active,” “Sanskriti Irani,” or “Phone Banega Karodpati”—they were frequently excused.

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Amul India GM Marketing, Pavan Singh, paid tribute to him on LinkedIn by referring to him as a legend. “This campaign reached new heights, seamlessly transitioned from outdoor advertising to print, television, and finally, digital and social media, enhancing its appeal across multiple generations

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LSG 54/2 after 7 overs

LSG

LSG 54/2 after 7 overs

In the assault, inject narcotics. Badoni takes this too far for a one-off. After that initial delivery, there were two more singles. Rahul awkwardly defends this with an inside edge as it turns in. Rahul punched the following ball to long-on for a single. heading down leg-side and being redirected for a single at short fine-leg by Badoni.

Explore the thrilling realm of gaming with DojoLuck, set to launch this IPL on Playstore! Check out the Dojo Luck website for a sneak peek and stay connected with us on Instagram for updates.

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Six Killed, Including Suspect, in Sydney Shopping Center Stabbing Attack

Sydney

Six Killed, Including Suspect, in Sydney Shopping Center Stabbing Attack

A stabbing attack at Sydney Bondi Junction’s famous Westfield shopping mall on Saturday morning resulted in the deaths of six people, including a suspect. During the rescue efforts, one of the accused perpetrators was reportedly shot by the police.

The news agency stated that the police stated that the suspect, who was fired at, acted alone and is no longer a threat. The authorities did note that it has not yet been determined whether terrorism played a role in the attack.

The customers have been removed from the mall by the authorities. Social media users have been sharing videos of police cars and ambulances circling the mall. Patients are being treated by paramedics at the scene as well.

Also Read: Tourist Slapped and Pushed by Security Personnel for Filming Reel at Taj Mahal, Caught on Camera

The attack on X, formerly known as Twitter, was denounced by Australian Prime Minister Anthony Albanese in the meantime. “Unfortunately, there have been several casualties reported. Australians’ first thoughts are with those affected and their loved ones,” he added.

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Tourist Slapped and Pushed by Security Personnel for Filming Reel at Taj Mahal, Caught on Camera

CISF officer

Tourist Slapped and Pushed by Security Personnel for Filming Reel at Taj Mahal, Caught on Camera

A CISF officer and a tourist got into a violent argument in a recent video taken at the famous tourist destination Taj Mahal in Agra. The now-viral video on social media depicts how a verbal altercation between the two ends in a physical altercation. The visitor was purportedly trying to film a reel on the monument grounds, even though it is prohibited there. Ramesh Chand, a CISF officer on duty, got involved in the altercation because he prevented the tourist and his buddies from filming the event, according to an India Today article.

According to a police report, the incident happened on Saturday at around 2:00 pm when the guests attempted to film a video close to the “Mehmankhana,” in violation of the facility’s filming rule. The rules prevented the female tourist there with her pals from filming the video, but in spite of this warning, they persisted in filming. This resulted in the tourist’s cell phone being taken by CISF officers, which sparked a furious dispute.

In actuality, the footage shows the tourist assaulting the policeman, who pushes back, sending her to the ground. But the woman gets back up and tries to strike the CISF officers once more. The two girls who were with the woman after this altercation tried to break things up by asking to use the phone to call the police. Subsequently, one of them informed the CISF control room about the situation.

Also Read: Taiwan Hit by 7.7-Magnitude Earthquake: Strongest Quake in 25 Years, 1 Fatality; Japan Issues Tsunami Alert | Latest Updates

The officer reported that during the questioning, the tourists became violent and irrational when they were told not to record the footage. In order to determine what caused the altercation, the authorities are looking at both the viral video and local CCTV footage. The investigation into the matter is presently underway, and necessary action has been guaranteed in light of the probe’s results. Authorities have asked visitors visiting the Taj Mahal to strictly abide by the rules and regulations in place because the monument is a UNESCO World Heritage Site.

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