From DLF to TATA: Unveiling the Journey of IPL Title Sponsors Through the Years

One of the most anticipated cricket competitions in the world is the IPL. Some of the best players in the world square off against each other in a variety of exciting matchups every year in April and May. Having been the IPL’s headline sponsor for the first several years, DLF’s prominence and exposure have grown significantly.

Across the world, one of the most exciting and most followed cricket competitions is the Indian Premier League. The IPL has drawn a number of well-known companies throughout the years to serve as title sponsors, which has greatly increased the league’s brand value. This year too, TATA, one of the biggest brands in India, has come together as title sponsors to make this edition the biggest one yet. Let’s take a closer look at the title sponsors of IPL.

1. DLF (2008 to 2012)

One of the best differentiated Indian aggregates is Delhi Land and Finance, a real estate development company. In July 1945, DLF Restricted was laid out as a restricted responsibility company and zeroed in principally on the foundation business. DLF took over as the IPL title support in 2008, after Sahara had filled in as the past support. For a four-year contract, the enterprise had burned through $100 million, making it perhaps of the most expensive sponsorship in cricket history. The arrangement turned into the most important IPL sponsorship ever when it was restored in 2012 for a further five years at an expense of $150 million.

2. Pepsi (2013 to 2015)

At the point when DLF selected not to recharge the understanding, the monstrous soda maker Pepsi stepped in as the second backer of the IPL. From 2013 to 2015, Pepsi filled in as the IPL official refreshment support. The privileges could be procured by the organization with a five-year proposition of Rs 396 crore. The drink organization’s agreement was expected to terminate in 2017 on the grounds that to charges of spot-fixing in the rewarding association; in any case, they left a year ahead of schedule.

3. Vivo (2016 to 2020)

Chinese smartphone manufacturer Vivo at first consented to a two-year agreement with BCCI in 2016 following a proposal of Rs 100 crore. Be that as it may, they didn’t stop there. Yet again in 2018, the business made a tremendous bid of Rs 2,199 crore, and Vivo had the option to get the sponsorship privileges for five extra years. Throughout the span of the arrangement, the cell phone producer paid about Rs 439.8 crore yearly. Yet, before the agreement’s 2020 lapse, it was dropped because of the tactical deadlock among China and India. Indian clients censured the business, and the plan to “blacklist China” built up some momentum.

4. Dream11 (2020)

All of us have seen Dream 11’s creative advertisements with our favorite cricket players. Given that Dream11, a fantasy gaming platform, stepped in to cover Vivo’s hole with an offer of Rs. 222 crores, the firm appears to be well-funded!

5. Vivo (2021)

Vivo came back, and this time the business gave Rs 439.8 crore. The corporation was granted sponsorship rights for a period of five years, spanning from 2018 to 2022. Anticipating a reduction of relations between the two nations, Vivo made a return trip in 2021. Nonetheless, the company continues to be concerned about it. Vivo was optimistic that Sino-Indian conflicts would end in 2021. Nonetheless, it continued to be a source of honor for the company.

Also Read: IPL 2024: Kolkata Knight Riders Set to Kick Off Main Pre-Season Camp from March 15

6. TATA (2022-Present)

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The largest business and entrepreneurial group in India is called TATA Group. With a turnover of US$33 billion (about Rs. 1.8 trillion) in 2007, the organization was ranked among the top 10 worldwide business groupings. The TATA Group comprises six prominent operating companies, namely: Financial Services, Engineering and Construction, Hotels and Leisure Services, IT Services, and Automobiles. The title sponsorship rights were acquired by the Tata group for around Rs 355 crore (per annum). They are expected to be considered for future years should the BCCI release another tender, and they will have requests for the 2022 and 2023 seasons.

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